• Market Analysis
• Market Size
• Market Growth Rate
• Market Profitability
• Industry Cost Structure
• Distribution Channels
• Market Trends
• Key Success Factors

Market Trends

Changes in the market are important because they often are the source of new opportunities and threats. The relevant trends are industry-dependent, but some examples include changes in price sensitivity, demand for variety, and level of emphasis on service and support. Regional trends also may be relevant.