• Market Analysis
• Market Size
• Market Growth Rate
• Market Profitability
• Industry Cost Structure
• Distribution Channels
• Market Trends
• Key Success Factors

Distribution Channels

The following aspects of the distribution system are useful in a market analysis:

• Existing distribution channels - can be described by how direct they are to the customer.
• Trends and emerging channels - new channels can offer the opportunity to develop a competitive advantage.
• Channel power structure - for example, in the case of a product having little brand equity, retailers have negotiating power over manufacturers and can capture more margin.