• Market Analysis
• Market Size
• Market Growth Rate
• Market Profitability
• Industry Cost Structure
• Distribution Channels
• Market Trends
• Key Success Factors

Key Success Factors

The key success factors are those elements that are necessary in order for the firm to achieve its marketing objectives. A few examples of such factors include:

• Access to essential unique resources
• Ability to achieve economies of scale
• Access to distribution channels
• Technological progress

It is important to consider that key success factors may change over time, especially as the product progresses through its life cycle.