• Market Analysis
• Market Size
• Market Growth Rate
• Market Profitability
• Industry Cost Structure
• Distribution Channels
• Market Trends
• Key Success Factors

Industry Cost Structure

The cost structure is important for identifying key factors for success. To this end, Porter's value chain model is useful for determining where value is added and for isolating the costs.

The cost structure also is helpful for formulating strategies to develop a competitive advantage. For example, in some environments the experience curve effect can be used to develop a cost advantage over competitors.