• Market Analysis
• Market Size
• Market Growth Rate
• Market Profitability
• Industry Cost Structure
• Distribution Channels
• Market Trends
• Key Success Factors

Market Analysis

The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.

David A. Aaker outlined the following dimensions of a market analysis:

• Market size (current and future)
• Market growth rate
• Market profitability
• Industry cost structure
• Distribution channels
• Market trends
• Key success factors